Publisher Operations

 

Our experts provide top-tier PubOps support, including campaign management, yield optimization, and ad sales support.

Improve support for your users and advertisers, improve monetization, and  increase revenues – without increasing internal headcount.

ExDigita helps digital publishers execute and optimize high-performing campaigns across global markets.

We operate as a high-quality, cost-efficient extension of your team – providing skilled professionals who integrate seamlessly into your workflows and performance standards.

Clients typically reduce costs by 70% or more compared to local hiring, while maintaining results aligned with US and international expectations.

In many cases, the performance improvements and cost efficiencies we deliver fully offset – or exceed – the cost of our services.

For many clients, engaging ExDigita is transformative: our clients can deploy a team of 3 – 4 experienced Publisher Operations specialists for the cost of a single hire or consultant in major markets.

Explore some of our Success Stories.

How Clients Use ExDigita

Clients typically partner with us to:

✔ Scale campaign capacity without overloading internal teams 

✔ Access experienced talent immediately without hiring delays 

✔ Improve performance through deeper optimization and analysis 

✔ Expand capabilities across new channels and markets

We support campaigns for leading global brands as well as regional and domestic advertisers. Multi-market, multi-language execution is a core strength, enabling confident delivery across international campaigns.

We frequently operate on a white-label basis for publishers, with our virtual staff fully integrated as members of the publisher’s team.

Areas We Support

We provide specialized support across a wide range of Paid Media and AdOps functions, including:

• Digital Publisher Operations
• Campaign Management
• Yield Optimization
• Sales Support
• Advertiser Coordination
• Newsletter campaigns
• Programmatic Media & DSP Management
• Campaign Reporting & Analysis 
• Inventory Management
• Cross-Platform Campaign Management & Tagging
• International & Multi-Market Campaign Execution
• Bidding Strategy

• Advanced Geo & Language Targeting
• A/B Testing
• Data Visualization (Looker Studio)
• Ad Trafficking (Image Tags, 3P tags)

Whether you need ongoing campaign management, additional execution capacity, or specialized expertise, we can tailor support to fit your needs and objectives.