Publisher Operations

 

Our experts provide top-tier PubOps support, including campaign management, yield optimization, and ad sales support.

Improve support for your users and advertisers, improve monetization, and  increase revenues – without increasing internal headcount.

ExDigita helps digital publishers execute and optimize high-performing campaigns across global markets.

We operate as a high-quality, cost-efficient extension of your team – providing skilled professionals who integrate seamlessly into your workflows and performance standards.

Clients typically reduce costs by 70% or more compared to local hiring, while maintaining results aligned with US and international expectations.

In many cases, the performance improvements and cost efficiencies we deliver fully offset – or exceed – the cost of our services.

For many clients, engaging ExDigita is transformative: our clients can deploy a team of 3 – 4 experienced Publisher Operations specialists for the cost of a single hire or consultant in major markets.

Explore some of our Success Stories.

How Clients Use ExDigita

Clients typically partner with us to:

Scale campaign capacity without overloading internal teams 

Access experienced talent immediately without hiring delays 

Improve performance through deeper optimization and analysis 

Expand capabilities across new channels and markets

We support campaigns for leading global brands as well as regional and domestic advertisers. Multi-market, multi-language execution is a core strength, enabling confident delivery across international campaigns.

We frequently operate on a white-label basis for publishers, with our virtual staff fully integrated as members of the publisher’s team.

Areas We Support

We provide specialized support across a wide range of Paid Media and AdOps functions, including:

• Digital Publisher Operations
• Campaign Management
• Yield Optimization
• Sales Support
• Advertiser Coordination
• Newsletter campaigns
• Programmatic Media & DSP Management
• Campaign Reporting & Analysis 
• Inventory Management
• Cross-Platform Campaign Management & Tagging
• International & Multi-Market Campaign Execution
• Bidding Strategy

• Advanced Geo & Language Targeting
• A/B Testing
• Data Visualization (Looker Studio)
• Ad Trafficking (Image Tags, 3P tags)

Whether you need ongoing campaign management, additional execution capacity, or specialized expertise, we can tailor support to fit your needs and objectives. 

Contact us to discuss how ExDigita can help your Publisher Operations.