Search Engine Optimization
Many web site owners and online retailers know that SEO is important in helping to generate site traffic, a good user experience, engagement, and site revenues, but relatively few have a thorough understanding of what SEO is, how multifaceted SEO is, and how to implement SEO on their web site.
The ExDigita SEO team investigates more than 60 items when we conduct an SEO Audit for a client. While many of these items are on-page, many are off-site. While many are technical in nature, many are related to content and language. For example, an SEO audit might indicate that a client needs to add site pages, change their site navigation, change page URL’s and titles, create social media accounts, post blog, and social media content, create or optimize images and videos, etc.
SEO is NOT about “black hat” tactics that try to trick search engines or users. It’s about creating a good user experience that translates into better search engine results. Search engine algorithms are constantly updates, so SEO needs to be an ongoing endeavor, and not just a one-time project.
ExDigita offers various levels of SEO Audits and SEO Implementation, with every engagement customized to each web site.
In addition to monitoring search engine ranking, we highly recommend using Google Analytics to help measure SEO results.
We highly recommend using Google Analytics (GA) to help measure SEO results, as well as to provide insights into paid advertising campaigns. Google Analytics is a very powerful suite of analytical tools and it’s free.
GA enables knowing from where your site visitors came and how they got to a web site, i.e., what site they came from and what keyword(s) they used to find your site. GA also enables site owners to know which pages and links are most popular and most interesting to site visitors. Site visitors can be segmented by new / returning visitors, referral sources, geography, etc.
We highly recommend that Google Analytics be used in conjunction with both SEO and paid advertising campaigns. Our team of Google-certified analytics experts are ready to help you use Google Analytics effectively.
Click here to read details of Google Analytics’ extensive reporting capabilities.
Google Tag Manager (GTM) is free to use and provides many significant benefits, with full control over how your tags are defined and fired. GTM works with all Google platforms and many third-party tags. As a Google Partner, ExDigita has trained experts who can help leverage the power of Google Tag Manager. Click here to see some of the features and benefits of GTM.