Search Engine Optimization
Many web site owners and online retailers know that SEO is important in helping to generate a good ranking in search engines, site traffic, a good user experience, engagement, and site revenues, but relatively few have a thorough understanding of what SEO is, how multifaceted SEO is, and how to implement SEO on their web site.
The first step in SEO is to have a professional SEO audit. The ExDigita SEO team investigates more than 60 items when we conduct an SEO Audit for a client. While many of these items are on-page, many are off-site. While some are technical in nature, some are related to content and language. For example, an SEO audit might indicate that a client needs to add site pages, change their site navigation, change page URL’s and titles, create social media accounts, post blog, and social media content, create or optimize images and videos, etc.
SEO is NOT about “black hat” tactics that try to trick search engines or users. Such tactics will backfire, incur “penalties” from search engines and, ultimately hurt a web site. SEO is about creating a good user experience and better search engine results. Search engine algorithms are constantly updated, so SEO needs to be an ongoing endeavor, and not just a one-time project.
We highly recommend using Google Analytics (GA) to help measure SEO results, as well as to provide insights into paid advertising campaigns. Google Analytics is a very powerful suite of analytical tools and it’s free.
GA enables knowing from where your site visitors came and how they got to a web site, i.e., what site they came from and what keyword(s) they used to find your site. GA also enables site owners to know which pages and links are most popular and most interesting to site visitors. Site visitors can be segmented by new / returning visitors, referral sources, geography, etc.
We highly recommend that Google Analytics be used in conjunction with both SEO and paid advertising campaigns. Our team of Google-certified analytics experts are ready to help you use Google Analytics effectively.
Click here to read details of Google Analytics’ extensive reporting capabilities.
Google Analytics automatically provides insights from your data on key changes, new trends and other opportunities you should be aware of.
User and Conversion Modeling
Access Smart Goals, Smart Lists, and Session Quality data, which use machine learning to help drive more conversions.
Access a wide range of audience report types to learn about your users:
- Active Users
Measure active users based on their interactions with your site or app in the last 1, 7, 14, or 30 days.
- Lifetime Value
Understand how much value different users create for your business based on activity across multiple sessions
See a cross-channel view of the audiences you’ve created in Analytics.
- User Explorer
Understand individual, rather than aggregate, user behavior.
Analytics offers many reports that can help you analyze, understand, and improve your online advertising efforts.
- Google Ads
Get post-click performance metrics for users who clicked on your Ads campaigns and then came through to your website or used your mobile app.
See how you acquire users, their behavior on your site after acquisition, and their conversion patterns.
- Search Console
See how pre-click data, like queries and impressions, correlate with post-click data, like bounce rate and transactions
Understand how your social efforts impact engagement on your site and apps
See how ad campaigns, search engines, social networks, and more are impacting site engagement.
Better understand how your users are interacting with your site.
- Behavior Flow Report
This report visualizes the path users traveled from one page or Event to the next. Discover what content keeps users engaged with your site or identify potential content issues.
- Site Search
Understand which of your users used your site’s search function, which search terms they entered, and how effectively the search results created deeper engagement with your site.
- Site Speed
See how quickly users are able to see and interact with your content. You can identify areas that need improvement and then evaluate those improvements.
See how all your channels are working together to drive conversions on your site and apps.
- Goal Flow
See the path your users traveled towards a Goal conversion. This report can help you see if users are navigating your content as expected or identify problems, such as high drop-off rates or unexpected loops.
Analyze purchase activity on your site or app. You can see product and transaction information, average order value, ecommerce conversion rate, time to purchase, and other data
- Multi-Channel Funnels
What role did prior website referrals, searches, and ads play in driving conversions on your site? See how your marketing channels (i.e., sources of traffic to your website) work together to create sales and conversions.
Understand what’s happening on your site in the moment with real-time reporting. Audiences created for remarketing and experimentation are also available and processed in real time.
User Flow Reporting
See how visitors move through your websites with flow visualization reporting. Content groupings analyze groups of pages, while user explorer analyzes the actions of a specific user.
Google Tag Manager (GTM) is free to use and provides many significant benefits, with full control over how your tags are defined and fired. GTM works with all Google platforms and many third-party tags. As a Google Partner, ExDigita has trained experts who can help leverage the power of Google Tag Manager. Click here to see some of the features and benefits of GTM.