Virtual Staffing and Outsourced Services – ExDigita

Outsourced Services

ExDigita provides many essential services companies need to create, maintain, and market web sites and online businesses.

Our outsourced services can be used for one-time tasks, periodic work, or ongoing projects. Clients tell us what they want us to do, define deliverables, and set timelines. We provide an estimate and a work order for client approval, then, after client approval, we assign appropriate staff, and do the work.

For clients with ongoing needs for half-time or full-time digital marketing and technical staff, we can assign dedicated Virtual Staff, who will continue to work for a specific client on an ongoing basis.

ExDigita offers many outsourced services, including the following:


Ad Audits

Advertisers and agencies often use our knowledgeable, experienced online media professionals to perform ad audits. Our media professionals check dozens of campaign settings, provide a detailed report of what is being done well, and recommended actions to improve campaign performance. We do this for all kinds of online media, including search, display, social, video, and native. Our ad audit findings often result in advertisers improving cost-performance by 20 – 50% or more. This is one of our most popular services.

Advertising Operations

Affiliate Marketing Operations

Managing affiliate marketing operations can be very tedious and time-consuming work, including recruitment of new affiliates and influencers, review of affiliate applicant web sites, welcome messages and promo messages to affiliates, checking affiliate compliance with advertiser policies and FTC regulations, etc. We have experts in affiliate marketing operations that can handle all these tedious tasks for publishers, advertisers, and agencies. This saves a lot of time for our clients’ employees, freeing up their bandwidth to do higher-value work.


Our Google Analytics service saves agencies and advertisers much time and effort. Clients often have us provide weekly or monthly reporting and analysis, including key observations and insights. We also help implement Google Analytics and other site tags.

B2B Lead Generation

Our experienced lead generation team helps many types of companies, including both online and offline businesses, fill their sales funnel with high-potential B2B prospects. In addition to finding high-quality sales prospects and providing their contact information, some clients also use us to do outreach to prospects by email and, in some cases, via phone calls by our experienced callers.

Our lead generation team develops B2B sales prospect lists with accurate, detailed contact info, generates viable sales leads, and conducts outreach very cost-effectively.

Brand Safety and Compliance Monitoring

Brand safety is extremely important. Since 2013, it has been surprising how many problematic ad placements and non-compliant ads or sites ExDigita’s trained compliance team has found. We have found hundreds of cases of major brands’ ads appearing on web pages with sexually explicit content or other undesirable content that could seriously harm a brand. We also often find paid placements and affiliate links that do not have proper FTC disclosure statements, which can result in significant fines. We also check to ensure that affiliates are not buying brand keywords in contravention of affiliate policies. Some advertisers and agencies have us verify that ad contents and landing page contents are consistent.

How has ExDigita been able to constantly find serious compliance issues involving undesirable ads or web sites that some of the largest online media agencies and platforms have failed to find? We don’t just rely on technology or campaign settings to do compliance. To be done correctly and thoroughly, compliance work requires expertise, knowledge, and attention to detail. We have a team of well-trained technical staff combing the web every day, making sure ads, affiliate links, and web sites comply with our clients’ policies and with FTC regulations.

Campaign Management, Optimization, and Reporting

Our campaign managers are among the best in the industry at setting up, managing, and optimizing digital media campaigns. Yet, our campaign managers cost up to 90% less than campaign managers in most clients’ home countries. We can provide campaign managers to work any hours, any days on an ad hoc, part-time, or full-time basis. Our highly-skilled campaign managers often pay for themselves by saving clients time and by optimizing campaigns to save money and increase ROAS.

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Competitive Analysis

Many companies constantly check their competitors web sites for price changes and promotions. Our trained online market researchers are adept at handling these kinds of research tasks, freeing up clients’ staff to focus on higher value-added work. Just tell our team what you need done, give us your daily or weekly reporting format, and let us save you time and money by handling your online research and analysis tasks.

Content Moderation

Regrettably, web sites are constantly under attack by hackers and spammers deliberately trying to disrupt site operations by uploading spam or other undesirable content. Some site users knowingly or unknowingly upload text or images that violate sites’ content policies, and which might damage a site’s reputation and goodwill with users.

ExDigita provides detail-oriented content moderators, who know how to enforce sites’ content policies and keep out undesirable content and spam.

Content Writing and Editing

There is an old saying in the media industry: “Content is King”. This is now more true than ever before considering changes in Google’s search algorithms, de-emphasis on links, antipathy to recycled content and article “spinning”, and a focus on original content. Writing and editing original content takes time and money. Our content writers and editors provide quality content in excellent American English at a fraction of the cost of creating content in major English-speaking markets.

Creative Services and Image Editing

Our design team creates professional, attractive, effective web site, banner, and logo designs quickly and cost-efficiently. They also do image editing, as well as video editing. Clients often give us an image and ask us to edit it into the various sizes needed for different platforms, e.g., various social media. Our experienced staff know the image requirements for all major social media platforms. And we can upload content for clients to save clients time.

You can see some of their work here.

CRM Maintenance, Data Entry and Migration

Maintaining a CRM, data entry, data migration, list management and “de-duping” – these are all necessary and important tasks that can be incredibly time-consuming and tedious. Clients often use ExDigita to perform such tasks, freeing up their employees to work on higher-value projects. Our rates for doing this kind of work are very low, while our work quality is very high.

Display Advertising

ExDigita’s senior executive has been managing display advertising campaigns for over twenty years. Our highly-skilled, world-class media and AdOps team has served more than 100 billion ad impressions, and trafficked tens of thousands of ads in more than 100 countries. ExDigita media buyers and campaign managers have achieved 30% to 85% cost reductions in online media buying for dozens of advertisers. Many advertisers and agencies are too narrowly focused on search and social media ads. We help them expand their media buying universe, increase reach, and improve ROAS.

Image QA

Native Advertising

Native advertising works very well for some types of advertising, and not as well for others, and there are variances among different native platforms. Different native platforms have varying creative parameters, and it is important to constantly test and change creatives. ExDigita has a way to test multiple native platforms through one or two DSP’s, so clients don’t have to necessarily open new accounts with many different native platforms.

Online Media Planning and Buying

The Managing Director of ExDigita is an internationally acknowledged media expert who has been buying media around the world for more than 30 years. ExDigita’s AdOps professionals plan and buy online media for major international advertisers, as well as for smaller advertisers and entrepreneurial ventures. Many agencies around the world outsource online media planning and buying and campaign management to us.

Our digital media experts use leading DSP’s for programmatic media buying, native advertising platforms, social media, paid search and video.

Our media professionals consistently out-perform major, global media agencies. Why not test our media buying team against your current media buying provider to compare cost-efficacy? Or have us supplement and support your current in-house media team or external agency.

Programmatic Media

Our talented staff have expertise developed over many years of experience in programmatic media-buying across dozens of platforms. We have helped many advertisers and agencies add programmatic media to their online marketing toolkit.

Publisher Support

It takes a lot of constant work to manage publisher inventory and optimize inventory yield. We have staff trained in both sell-side and buy-side media. They do ad trafficking, campaign reporting, waterfall management, and more to help publishers save time, reduce expenses, and maximize site revenues.

Research Services

Our research team helps clients on many types of projects, involving B2B online research and outreach by email and phone calls made by our experienced callers.

Our research team develops B2B sales prospect lists with accurate, detailed contact info, and generates viable sales leads at a lower cost than advertising.

We have much experience and expertise in finding and recruiting tens of thousands of affiliates and influencers for digital agencies and leading brands.

Remarketing Campaigns

ExDigita’s AdOps professionals are experts in setting up and managing remarketing (retargeting) campaigns. Frankly, we see mistakes in very many remarketing campaigns, as many advertisers and agencies don’t have thorough knowledge of how to set up remarketing. Our remarketing experts do everything from setting up remarketing tags and ensuring basic settings are all correct, to implementing advanced remarketing strategies, including leveraging clients’ existing cookie pools, using first-party data, and other techniques. We almost always find ways to improve remarketing campaign results.

Search Advertising

Search advertising can be very effective, but it can also waste a lot money, if not done correctly. Oftentimes, there are better ways to advertise than search advertising, or additional methods that should be used to supplement search advertising as part of a holistic online marketing program. Search campaigns must be set up correctly, and bidding strategies and key word strategies are critically important. Ideally, search campaigns should be checked daily. Messaging and other variables should be tested frequently. Our virtual staff know how to manage search advertising for maximum impact and optimum cost efficacy.

SEO Audits and Implementation

We provide high-quality on-page (organic) and off-page SEO services at surprisingly low costs. The first step in SEO is to have a professional SEO audit. ExDigita checks more than 60 items when we conduct an SEO Audit. Our SEO audits are a very popular service for which we charge a fraction of what other SEO providers charge.

SEO is NOT about “black hat” tactics that try to trick search engines or users. Such tactics will backfire, incur “penalties” from search engines and, ultimately hurt a web site. SEO is about creating a good user experience and better search engine results.

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Social Media Marketing

Businesses need to have an active social media presence to be competitive. ExDigita cost-effectively creates and maintains companies’ on social media pages, moderates social media content, and manages paid social media advertising.

Tag Management

We find incorrectly-implemented or missing ad tags on about 50% of web sites. As a Google Partner, ExDigita has trained experts who can help implement and leverage the power of Google Tag Manager, Google global site tags (gtag.js), Facebook tags, and tags for other platforms. We have much experience helping companies improve remarketing results through enhanced tag management.

Video Advertising

Video advertising has been the fastest-growing segment in online advertising for several years. We have attained results much higher than industry norms for our clients’ video ads.

Video Editing

Our Creative Services team does quality video editing at very low costs for clients around the world. We often edit videos for use on YouTube, Facebook, LinkedIn, and many other platforms. We provide music, intro’s, outro’s, captions, visual and audio effects, etc.

Website Monitoring and Testing

Most web sites need to be monitored daily from the front end (user) and back end (admin). Have there been any attempt attacks on the site? Are there obsolete or broken links? Are all scripts working properly? Are there any Word Press or plugin updates necessary? how is page load speed? Are suers seeing error messages? Is all content displaying properly? Is the site’s responsive design working properly to correctly display the site in various types and sizes of devices, and various screen resolution? ExDigita handles clients’ web site monitoring and maintenance needs reliably and cost-effectively. Our clients are confident entrusting access to their web site’s admin controls to ExDigita. Why not let our trained staff maintain and monitor your web site, so your team can focus on other priorities?

The above are just a few of the many outsourced services offered by ExDigita. Please contact us to inquire about other services.

FAQ – Outsourced Services

Q: Frankly, we are concerned if we could adequately and effectively manage someone located thousands of miles away from our office.

A: Your employees probably already work in different locations and possibly even in various time zones. It’s no different working with virtual staff supplied by ExDigita.

Q: How can a virtual staff member located in another country effectively communicate and collaborate with team members, and how can they be properly supervised?

A: Employees and contractors in most companies communicate among themselves and with internal and external customers digitally more often than in face-to-face meetings – especially in the “new normal” caused by the COVID-19 pandemic. There isn’t a significant difference doing an IM chat or video call with someone in the next office or in an office in another location.

Q: What assurances do we have regarding the quality of ExDigita’s services? What if we’re not satisfied with the quality of ExDigita’s services? We don’t want to make a major commitment without first being able to evaluate the quality of work.

A: We can talk about the experience of our management team, their various successes managing technical projects, etc. But we fully understand that, ultimately, what you care about is getting high-quality work done, on time, with the cost savings we promise, and with no hassles. Just give us some test tasks or a small project to see if our work satisfies your needs. Also, our agreements have client-friendly terms and easy “out clauses”. We keep clients for many years by providing great service at low costs, not by tying them up with strict contracts.

Q: Can’t we save even more money hiring freelancers in PH or elsewhere directly?

What value does ExDigita add?

It might be instructive to consider some of the many important differences between using freelancers and using outsourced services. We have summarized some of these differences in the table below.


Some companies are very surprised when they experience the differences between managed virtual staff or outsourced services and using freelancers. For example, in some countries it is common for freelancers to use pirated software, and to work in Internet cafes or on home computers shared by many family members and neighbors. Security of client data may be lax or nonexistent, and confidentiality of client data may be compromised. Viruses, Trojans, and other security threats are very common.

Freelancers can often require a significant amount of time for someone to manage them. ExDigita saves clients much valuable management time in several ways. Firstly, our digital marketing virtual staff are experienced, well-trained, highly-competent, and dependable, requiring relatively little time from clients to manage them. Secondly, every one of our virtual staff is managed by a member of our senior management team, responsible for client satisfaction. Clients have open access to these senior managers. Thirdly, we have an option whereby clients engaging teams of several virtual staff may opt to engage an ExDigita team leader to manage all of their ExDigita virtual staff. And for clients with needs that are more ad hoc or periodic rather than for fulltime virtual staff, we offer outsourced services to meet such needs, with all such services managed by one of our senior managers.

benefits of BPO

Significant, immediate benefits can be achieved through outsourcing digital marketing services.

Reduce Compensation Costs by 70 – 85%.

ExDigita’s technical professionals typically cost 70 – 85% less than equivalent staff in markets like the US, CA, EU, and AU on a total annual expense basis. This 70 – 85% in typical savings doesn’t include recruitment, relocation, management, or training expenses. So actual total savings are likely to be more.

Increase Competitiveness

Let your competitors bid for high-priced local market tech talent while you get equivalent work done at cost savings of 80% or more, while also saving on rent (fewer on-site employees), IT equipment and other expenses that increase with on-site head count.

The huge savings achieved through outsourcing technical work can be invested into other areas that grow your business, such as marketing, R&D, sales staff, etc. Saving on technical work can help your company grow top line revenues.

Focus on Core Competencies

Using outsourced technical staff often enables companies to focus on their core competencies.


Technology changes quickly, and your technical staffing needs can also change quickly. Outsourcing technical work helps convert fixed costs into variable costs. Pay for what you need, when you need it. Avoid the expense, potential legal risks, and bad PR of layoffs and downsizing.

Enable Smaller Businesses to Compete with Larger Competitors

Most smaller businesses can’t afford to compete with larger competitors using the same staffing strategies and tactics. Smaller businesses need to work smarter and get more out of their relatively limited budget. Outsourcing helps small companies be more competitive by giving them access to technology staff and expertise that they might otherwise not be able to afford. It might not be practical for a smaller company to hire a full-time Affiliate Marketer or AdOps professional. But it might make a lot of sense for them to engage such a person for a certain number of hours per month via outsourcing.

Is your company interested in realizing the benefits listed above?

Philippine Business Process Outsourcing

  • Philippines is the top call center BPO provider in the world.
  • Revenues for the Philippine IT-BPO sector were flat in 2020 vs. 2019, with US$26.2 billion revenue – decent performance considering the global economic dislocation caused by the COVID-19 pandemic.
  • Philippines is ranked 18th in English proficiency globally, while India is ranked 48th.
  • 98% literacy rate in Philippines vs. 74% in India.
  • Many clients prefer the neutral accent of Philippine staff.
  • Large, well-educated labor pool and competitive labor rates.
  • Nearly three times more English-speaking BPO agents in PH vs. India.
  • Filipino people have a cultural affinity to the United States.
  • Educational, legal and business systems based on U.S. model.
  • More secure and stable telecommunications infrastructure than India.


Major Global Corporations Outsourcing to Philippines

  • Accenture
  • Adobe Systems
  • AOL
  • ATT Wireless
  • Bell South
  • Cisco
  • Citigroup
  • Dell Computer
  • DuPont
  • EDS
  • Washington Mutual
  • Expedia
  • Fujitsu
  • GE
  • GE Capital
  • Hewlett Packard
  • HSBC
  • IBM
  • Intel
  • Intuit
  • JPMorgan Chase
  • Lexmark
  • Facebook
  • Microsoft
  • Motorola
  • NEC
  • Oracle
  • Procter & Gamble
  • Sallie Mae
  • Schlumberger
  • Siemens AG
  • Sprint
  • Unilever