Quickly fill your open digital marketing and technical positions at a fraction of the cost of hiring staff in your country:
Our virtual digital marketing and technical staff help companies to become more flexible, more agile, more responsive to their client needs, and more profitable.
We have clients engaging anywhere from one half-time virtual staff to more than ten full-time virtual staff. We are currently able to handle deployments of up to 100 virtual staff and can manage larger deployments over a period of time.
Our virtual staff cost 80 – 90% less than staff in many countries, so 5 – 10 of our professionals can be hired for the same total cost as only one local hire in other countries.
Clients use our talented virtual staff to supplement their current team, and sometimes to offer new services to their clients. By outsourcing time-consuming tasks, companies empower and enable their staff to spend more time on strategic projects and working with clients.
Our professionals, based in Cebu, Philippines, and sometimes in other locations, have BSIT degrees, speak English well, and perform to US standards. Clients in Silicon Valley, LA, NYC, Boston, Singapore, Hong Kong, Israel and other major digital markets are highly satisfied with our work. Our American management live in Cebu full-time and ensure quality work and client satisfaction.
Some of the services provided by our virtual tech and digital marketing professionals are:
Ad Audits
Advertisers and agencies often use our knowledgeable, experienced online media professionals to perform ad audits. Our media professionals check dozens of campaign settings, provide a detailed report of what is being done well, and recommended actions to improve campaign performance. We do this for all kinds of online media, including search, display, social, video, and native. Our ad audit findings often result in advertisers improving cost-performance by 20 – 50% or more. This is one of our most popular services.
Affiliate Marketing Operations
Managing affiliate marketing operations can be very tedious and time-consuming work, including recruitment of new affiliates and influencers, review of affiliate applicant web sites, welcome messages and promo messages to affiliates, checking affiliate compliance with advertiser policies and FTC regulations, etc. We have experts in affiliate marketing operations that can handle all these tedious tasks for publishers, advertisers, and agencies. This saves a lot of time for our clients’ employees, freeing up their bandwidth to do higher-value work.
Analytics
Our Google Analytics service saves agencies and advertisers much time and effort. Clients often have us provide weekly or monthly reporting and analysis, including key observations and insights. We also help implement Google Analytics and other site tags.
B2B Lead Generation
Our experienced lead generation team helps many types of companies, including both online and offline businesses, fill their sales funnel with high-potential B2B prospects. In addition to finding high-quality sales prospects and providing their contact information, some clients also use us to do outreach to prospects by email and, in some cases, via phone calls by our experienced callers.
Our lead generation team develops B2B sales prospect lists with accurate, detailed contact info, generates viable sales leads, and conducts outreach very cost-effectively.
Brand Safety and Compliance Monitoring
Brand safety is extremely important. Since 2013, it has been surprising how many problematic ad placements and non-compliant ads or sites ExDigita’s trained compliance team has found. We have found hundreds of cases of major brands’ ads appearing on web pages with sexually explicit content or other undesirable content that could seriously harm a brand. We also often find paid placements and affiliate links that do not have proper FTC disclosure statements, which can result in significant fines. We also check to ensure that affiliates are not buying brand keywords in contravention of affiliate policies. Some advertisers and agencies have us verify that ad contents and landing page contents are consistent.
How has ExDigita been able to constantly find serious compliance issues involving undesirable ads or web sites that some of the largest online media agencies and platforms have failed to find? We don’t just rely on technology or campaign settings to do compliance. To be done correctly and thoroughly, compliance work requires expertise, knowledge, and attention to detail. We have a team of well-trained technical staff combing the web every day, making sure ads, affiliate links, and web sites comply with our clients’ policies and with FTC regulations.
Campaign Management, Optimization, and Reporting
Our campaign managers are among the best in the industry at setting up, managing, and optimizing digital media campaigns. Yet, our campaign managers cost up to 90% less than campaign managers in most clients’ home countries. We can provide campaign managers to work any hours, any days on an ad hoc, part-time, or full-time basis. Our highly-skilled campaign managers often pay for themselves by saving clients time and by optimizing campaigns to save money and increase ROAS.
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Competitive Analysis
Many companies constantly check their competitors web sites for price changes and promotions. Our trained online market researchers are adept at handling these kinds of research tasks, freeing up clients’ staff to focus on higher value-added work. Just tell our team what you need done, give us your daily or weekly reporting format, and let us save you time and money by handling your online research and analysis tasks.
Content Moderation
Regrettably, web sites are constantly under attack by hackers and spammers deliberately trying to disrupt site operations by uploading spam or other undesirable content. Some site users knowingly or unknowingly upload text or images that violate sites’ content policies, and which might damage a site’s reputation and goodwill with users.
ExDigita provides detail-oriented content moderators, who know how to enforce sites’ content policies and keep out undesirable content and spam.
Content Writing and Editing
There is an old saying in the media industry: “Content is King”. This is now more true than ever before considering changes in Google’s search algorithms, de-emphasis on links, antipathy to recycled content and article “spinning”, and a focus on original content. Writing and editing original content takes time and money. Our content writers and editors provide quality content in excellent American English at a fraction of the cost of creating content in major English-speaking markets.
Creative Services and Image Editing
Our design team creates professional, attractive, effective web site, banner, and logo designs quickly and cost-efficiently. They also do image editing, as well as video editing. Clients often give us an image and ask us to edit it into the various sizes needed for different platforms, e.g., various social media. Our experienced staff know the image requirements for all major social media platforms. And we can upload content for clients to save clients time.
You can see some of their work here.
CRM Maintenance, Data Entry and Migration
Maintaining a CRM, data entry, data migration, list management and “de-duping” – these are all necessary and important tasks that can be incredibly time-consuming and tedious. Clients often use ExDigita to perform such tasks, freeing up their employees to work on higher-value projects. Our rates for doing this kind of work are very low, while our work quality is very high.
Display Advertising
ExDigita’s senior executive has been managing display advertising campaigns for over twenty years. Our highly-skilled, world-class media and AdOps team has served more than 100 billion ad impressions, and trafficked tens of thousands of ads in more than 100 countries. ExDigita media buyers and campaign managers have achieved 30% to 85% cost reductions in online media buying for dozens of advertisers. Many advertisers and agencies are too narrowly focused on search and social media ads. We help them expand their media buying universe, increase reach, and improve ROAS.
Native Advertising
Native advertising works very well for some types of advertising, and not as well for others, and there are variances among different native platforms. Different native platforms have varying creative parameters, and it is important to constantly test and change creatives. ExDigita has a way to test multiple native platforms through one or two DSP’s, so clients don’t have to necessarily open new accounts with many different native platforms.
Online Media Planning and Buying
The Managing Director of ExDigita is an internationally acknowledged media expert who has been buying media around the world for more than 30 years. ExDigita’s AdOps professionals plan and buy online media for major international advertisers, as well as for smaller advertisers and entrepreneurial ventures. Many agencies around the world outsource online media planning and buying and campaign management to us.
Our digital media experts use leading DSP’s for programmatic media buying, native advertising platforms, social media, paid search and video.
Our media professionals consistently out-perform major, global media agencies. Why not test our media buying team against your current media buying provider to compare cost-efficacy? Or have us supplement and support your current in-house media team or external agency.
Programmatic Media
Our talented staff have expertise developed over many years of experience in programmatic media-buying across dozens of platforms. We have helped many advertisers and agencies add programmatic media to their online marketing toolkit.
Publisher Support
It takes a lot of constant work to manage publisher inventory and optimize inventory yield. We have staff trained in both sell-side and buy-side media. They do ad trafficking, campaign reporting, waterfall management, and more to help publishers save time, reduce expenses, and maximize site revenues.
Research Services
Our research team helps clients on many types of projects, involving B2B online research and outreach by email and phone calls made by our experienced callers.
Our research team develops B2B sales prospect lists with accurate, detailed contact info, and generates viable sales leads at a lower cost than advertising.
We have much experience and expertise in finding and recruiting tens of thousands of affiliates and influencers for digital agencies and leading brands.
Remarketing Campaigns
ExDigita’s AdOps professionals are experts in setting up and managing remarketing (retargeting) campaigns. Frankly, we see mistakes in very many remarketing campaigns, as many advertisers and agencies don’t have thorough knowledge of how to set up remarketing. Our remarketing experts do everything from setting up remarketing tags and ensuring basic settings are all correct, to implementing advanced remarketing strategies, including leveraging clients’ existing cookie pools, using first-party data, and other techniques. We almost always find ways to improve remarketing campaign results.
Search Advertising
Search advertising can be very effective, but it can also waste a lot money, if not done correctly. Oftentimes, there are better ways to advertise than search advertising, or additional methods that should be used to supplement search advertising as part of a holistic online marketing program. Search campaigns must be set up correctly, and bidding strategies and key word strategies are critically important. Ideally, search campaigns should be checked daily. Messaging and other variables should be tested frequently. Our virtual staff know how to manage search advertising for maximum impact and optimum cost efficacy.
SEO Audits and Implementation
We provide high-quality on-page (organic) and off-page SEO services at surprisingly low costs. The first step in SEO is to have a professional SEO audit. ExDigita checks more than 60 items when we conduct an SEO Audit. Our SEO audits are a very popular service for which we charge a fraction of what other SEO providers charge.
SEO is NOT about “black hat” tactics that try to trick search engines or users. Such tactics will backfire, incur “penalties” from search engines and, ultimately hurt a web site. SEO is about creating a good user experience and better search engine results.
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Social Media Marketing
Businesses need to have an active social media presence to be competitive. ExDigita cost-effectively creates and maintains companies’ on social media pages, moderates social media content, and manages paid social media advertising.
Tag Management
We find incorrectly-implemented or missing ad tags on about 50% of web sites. As a Google Partner, ExDigita has trained experts who can help implement and leverage the power of Google Tag Manager, Google global site tags (gtag.js), Facebook tags, and tags for other platforms. We have much experience helping companies improve remarketing results through enhanced tag management.
Video Advertising
Video advertising has been the fastest-growing segment in online advertising for several years. We have attained results much higher than industry norms for our clients’ video ads.
Video Editing
Our Creative Services team does quality video editing at very low costs for clients around the world. We often edit videos for use on YouTube, Facebook, LinkedIn, and many other platforms. We provide music, intro’s, outro’s, captions, visual and audio effects, etc.
Web Site Monitoring and Testing
Most web sites need to be monitored daily from both the front end (user) and back end (admin). Have there been any attempted attacks on the site? Are there obsolete or broken links? Are all scripts working properly? Are any Word Press or plugin updates necessary? How is page load speed? Are users seeing error messages? Is all content displaying properly? Is the site’s responsive design working properly to correctly display the site on various types and sizes of devices, and various screen resolutions? ExDigita handles clients’ web site monitoring and maintenance needs reliably and cost-effectively. Our clients are confident entrusting access to their web site’s admin controls to ExDigita. Why not let our trained staff maintain and monitor your web site, so your team can focus on other priorities?
We are a Google Certified partner and our AdOps and media professionals all have several certifications and have expertise on many leading platforms.
Some of the many benefits of using virtual staff from ExDigita:
- Average cost savings using ExDigita’s Virtual Staffing for technical talent: 80 – 90%
- Average gross annual cost savings using Virtual Staffing for one tech position: more than US $100K
- Hire the technical staff you need to grow your business, without the ongoing costs, obligations and liabilities of a permanent hire
- You manage tech staff as if he / she were your own employee, or leave management up to one of our Account Managers, with ExDigita bearing all employment obligations.
- Don’t waste months of valuable time recruiting for hard-to-fill tech and digital marketing positions
- Reduce or eliminate recruitment expenses for tech and digital marketing staff
How much faster could your company grow if you could quickly hire the additional technical staff you need?
How much more profitable could your company be if you could quickly hire experienced tech staff at up to 80 – 90% lower cost — and with no recruitment cost?
